Portfolio

Creating MarCom

Production and materials for the GSA Federal Acquisition Service (FAS) Virtual MarCom Summit in March 2023. ​

Breck performed virtual event planning and coordination for the GSA FAS MarCom Summit in March 2023, a two-day training event.

We recommended Airmeet as the suggested platform to host virtual events with features such as virtual exhibitions, breakout sessions, and networking spaces.

Breck’s graphics team created branded visuals such as backgrounds and landing page graphics. We supported the complex run of show, which included five tracks of training sessions, event promotion, and registration. Our team set up training sessions for GSA’s personnel.

diagram showing the "discover, design, refine" design process

This project was awarded a Gold Dot Comm Award honoring excellence in web creativity and digital communication.

mock-up of creative assets for the GSA MarCom Summit, including a banner and podium
Landing page for the MarCom summit
Breck provided day-of technical support to all workshop presenters and hosts. We also provided a dedicated troubleshooting breakout room with Breck staff to assist participants.
Social media banner designs for the GSA MarCom event
Social media banners
2 single page flyer designs for the MarCom event page
Newsletters
Approximately 600 people attended the event, including six virtual exhibitors.
The results: an 85% conversion rate from registrants to attendees and word-of-mouth leading to an attendance rate 300% higher than expected, as well as rave reviews.
Screenshot of browser window showing many attendees in a virtual conference (Airmeet) for the GSA Federal Acquisition Service Industry Partner Symposium

I am loving Airmeet!

Lead Program Manager

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